Marketing Stats

  1. PDFs content is 34% more probable to convert than video. (source)
  2. Regular web content (content served on a web page) is 24% more probable to convert than video. (source)
  3. People don’t read internet content; they skim it. (source)
  4. Review stars can boost CTR by as much as 35%. (source)
  5. Urgency doesn’t always work in e-commerce. (source)
  6. People often feel concerned about security while buying on-line. Trust seals can help. (source)
  7. Highlighting a plan draws more attention to that plan on a pricing page. (source)
  8. You should order your pricing plans from high to low. (source)
  9. Viewers trust the videos with female narration significantly more. (source)
  10. Testimonials with photos were significantly more effective. (source)
  11. E-commerce grows steadily for the last 20 years, with some difficulties at the turn of 2008 and 2009 when the crisis hit. (source)
  12. CPA for Google Ads is around 2.62 higher than for Facebook Ads. It’s $48.96 vs $18.68. (source)
  13. 30% of shoppers deliberately over-purchase and subsequently return unwanted items. (source)
  14. Since 2018, mobile exceeds desktop as an organic search traffic source. (source)
  15. The average open rate for emails is 17.8%. (source)
  16. There are over 1 billion monthly active users of Instagram. (source)